Most of us are aware of the product placement advertising that sneaks its way into popular television shows and movies. In fact, the clever folks at Bud Light poked fun at the marketing methods during this year's Super Bowl commercial lineup:
Copyright 2011 Anheuser-Busch, Inc. Source: Bud Light's Official YouTube Channel.
But does product placement work in commercials themselves? I don't think many marketing teams have attempted it.
However, Chrysler's 2011 Super Bowl commercial "Imported from Detroit," featuring Rap Artist Eminem, inadvertently promoted Barnhart Crane & Rigging Company with a quick product placement shot.
That's right. Those are official Barnhart cranes. You can't see the Barnhart name, but they made the commercial.
Here's the full commercial below. The crane shot appears in the first ten seconds of the video.
Copyright 2011 Chrysler Group, LLC. Source: Chrysler's Official YouTube Channel.
So, how does Barnhart stand to benefit from this subliminal product placement? We can only hope that anytime someone sees a Chrysler vehicle or listens to an Eminem song, this image will flash in their minds: